Shambavis Spectrum

How is your WBC? Website

How is your WBC? owned media

How is your WBC? Website Out of range levels of WBC content in the blood stream indicates further diagnostics is critical. Not enough range of WBC in Organization content also requires further diagnostics. WBC –1. Website2. Brand Personality3. Corporate PresenceLet us focus a bit on Website here:1โƒฃ One Fact –๐ŸŒ You pay for your website […]

How is your WBC? Owned media

How is your WBC? owned media

How is your WBC? As a component of Integrated Marketing communication for your Brand you can use Paid Media, Owned Media and Earned media. Paid Media is in your control but the returns of that may or not be in your control. Earned media, well who can say when and if it will go Viral […]

Observation -Market Research


Observation is a method very often used by researchers and organizations.Retail: The position on the retail shelf , in the retail shelf is always important.Does the person pick up the first row?Which colours are more interesting in which brand categories?Does the consumer pick up a pack from the front, read the label, or try it […]

How do you feel Today?


“๐‡๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐Ÿ๐ž๐ž๐ฅ ๐ญ๐จ๐๐š๐ฒ?” While conducting focus groups in my market research days or leading class discussions as a faculty it is common to come across – opinion leaders. If and when these opinion leaders are loud it is difficult to stop them from creating a bias. The people who talk the loudest do […]

Have you dropped the R from the CRM and lost the Relationship component?


When people ask can Machines replace humans I always say No! Machines can never replace humans because they cannot exhibit empathy and sympathy or infact any emotion. Scenario 1: Try calling the customer help line of a very popular telecom provider and after a lot of haggling the IVR will tell you it could have […]

Hi Welcome to XYZ Company. Can I have your email ?


Hi Welcome to XYZ Company.Can I have your email ? This within 5 secs of logging on to the website which I clicked Voluntarily with a link in a newsletter. No the chatbot doesnโ€™t know that , though somewhere in the background the analytics is working on when the email came into my box, when […]

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