How is your WBC?
As a
component of Integrated Marketing communication for your Brand you can use Paid
Media, Owned Media and Earned media.
Paid
Media is in your control but the returns of that may or not be in your
control.
Earned
media, well who can say when and if it will go Viral or be shared.
The
Owned media however is in your control.
To start
with Owned media your
Website : does it
communicate to your stakeholder audience ? Where does it stand on AIDA model?
Is there a Call to Action?
Brand
personality : How does your brand come across? Is it fun loving,
dependable, approachable, sporty and any other important parameters you want to
go by.
Corporate
Presence Media : Do you have a meeting room in your office? Does it have a
name? If YES great and if NO then WHY Not? You OWN it , you can name it , keep
endorsing your ethos, your founder, your values anything you want to. Single
room, Single Owner, that’s fine. Mark a Chair, call it the Thinking Chair, or
Left -Brain chair or anything and use it to endorse yourself.
There are
other components of Owned Media you can use.
Go ahead
and Own it.
Audit your
WBC
